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Events are a crucial component for any company’s marketing mix. They help organizations to grow sales, improve promotion and increase brand coherency both internally and externally. However, the way that businesses interact with customers is changing. During the first event of the “EventBank Thought Leadership Series” discussing the future of events, we will examine the evolution of the event experience, the influence of technology and how to continue to meet your business and revenue goals through effective events.

– Panel 1: Building Better Customer Relationships through Professional Events


– Panel 2: Technology and Its Impact on the Customer Event Experience

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