What’s smarter? To charge separately for extras — or to combine all charges into one total price? When Should You “Nickel-and Dime” Your Customers?

This lecture provides managers with a decision framework to determine when to separate what they charge into a number of parts, and when to roll everything into one piece.<!--EndFragment-->

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Chang An Club
10 East Chang An Avenue, Dong Cheng District, Beijing
Beijing, China

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