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While technology has played a minor role in marketing over the past decade, it will soon evolve into the star of the show over the next few years.

We've reached a point where the marketing space is constantly re-shaped by new ideas, concepts, trends, strategies and best practices. This new age of marketing can be exceedingly overwhelming and confusing if businesses cling to the old rules of marketing. This is where technology steps in to propel us forward.

Technology has become a key strategic tool in marketing to increase overall efficiency and to remain competitive in the saturated space. Technology have also helped businesses to better understand their customers and identify key prospects.

Join our 2 guest speakers, who are both experts in the marketing field, but with a different slant. They utilise technology tools and strategies to boost marketing efforts and keep it a seamless process:

  • Alex Duncan - Co-Founder and Product Lead of KAWO

Topic: Tech will make you a marketing super hero

  • Joseph Leveque - Managing Partner of 31Ten

Topic: How to learn the most out of your Wechat followers and to make the experience as personal as possible

Don't miss this event and opportunity to hear first-hand from some of the most knowledgeable, experienced and respected professionals in the marketing scene. Learn what is required of the new marketing space, what is and is not working for your business, and recognise how to modify your marketing strategies. Leave with valuable advice to grow and make your marketing efforts a hit. Above all, you will have the chance to interact directly with the panelists as well as your peers.


Welcome Speech (WeWork)
Keynote Speech
Panel Discussion


WeWork (Yanandonglu)
588 Yan'an East Road, Building 1, L2, Huangpu District
Shanghai, China

Nearest metro station: People's Square, Exit 1
Crossover to 北海路 via underground pass. Enter building via Terry and Loo cafe and proceed to escalator up to WeWork.

See route

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