WeChat - while wondrous and amazing in our everyday lives, is leaving scores of brands washed up and washed out. 6 hours of writing, design, and wrestling with the backend to make a post — all for a few measly views and the only "heart" was you.
WeChat can be tricky for both B2C and B2B brands - there are many misconceptions that lead to poor content strategy, improper KPI tracking and failed campaigns. Join us on June 5th as two experienced China marketing experts go over WeChat marketing best practices for both B2C and B2B brands. They will uncover what most people get wrong about WeChat marketing, and the tools and strategies you can use to avoid pitfalls and wasted money.
Come to learn about B2C WeChat marketing challenges and how to avoid these in the first place. Understand what makes B2B WeChat marketing different, and how to maximize your B2B WeChat account.
Stay for the free refreshments and networking at a comfortable venue.