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Business in China doesn't always go as planned. Sometimes you take the wrong path or make the wrong decision. However, that does NOT have to be you. Join us July 11th for our two-stage event:

Part 1: Education and Workshop


Mentors: Natasha Fang and Preeti Kumar


Topics Covered:

  • KOL Marketing
  • Go-to-Market Strategy
  • Brand Localization
  • Campaign Activation


Part 2: Presentations, Q&A, Networking


Speakers: David "DC" Collier, Jon Newton, Alex Duncan


For the second part of the event, kick back and listen to professionals share stories about when business didn't go as planned. Discover common mistakes that new and established firms make in the IB marketplace and the best solutions for those problems. This is a time to learn, enjoy refreshments, and network with other professionals in the Chinese Market!


Meet the Professionals:


1) Preeti Kumar

Preeti Kumar and her team work with international business owners for digital strategy and marketing execution in China. Serving as marketing business partner (or China CMO), she leads all aspects of brand building and digital marketing that enhance top line, ROI, and customer loyalty for brands in China

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2) Natasha Fang

Founder and CEO of Tolmao Group, a leading integrated marketing agency based in Shanghai, Natasha is a seasoned brand marketing expert, entrepreneur, and pioneer in promoting businesses through content and digital marketing strategy.

3) David "DC" Collier

Founder of RIKAI Labs and specializing in building applications for Chat platforms, Mr. Collier can only be described as an innovator. He's founded four startups on three continents, authored three books on digital design, and designed/developed a #1 hit CD-ROM game.


4) Jon Newton

A self-expressed "globetrotter," Jon brings over 15 years of international business experience to the table. Founder and CEO of Chinapreneur and Co-founder and Managing Director of Life Solutions, Mr. Newton specializes in China start-up processes and structuring, market entry strategies, building marketing channels, and local Human Resource regulations.


5) Alex Duncan

Originally from England, Alex has spent 10 years living in China. Co-founder and product lead at KAWO, he leads product experience and helps global brands connect with their Chinese fan base through WeChat and Weibo. Alex has a talent for building positive, authentic experiences for brands and agencies.



Don't miss this opportunity to learn from industry professionals with a combined 50+ years of experience in international business! The tools you gain and lessons you learn might just be the key to your business's success.

Agenda

4

00PM

-

4

15PM

Introductions

Preeti KumarNatasha Fang

4

15PM

-

5

15PM

Presentation and Workshop

Natasha Fang

Presentation and Workshop with Natasha Fang

5

15PM

-

5

25PM

5

25PM

-

6

30PM

Presentation and Workshop

Preeti Kumar

Presentation and Workshop with Preeti Kumar

6

30PM

-

7

00PM

7

20PM

-

8

00PM

Presentations

David "DC" CollierJon NewtonAlex Duncan

8

00PM

-

8

30PM

8

30PM

-

9

00PM

Speakers

Sponsors and Partners

Organizer

Community

Connect with 35 people attending this event

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Tickets

  • Part 1: 3:45p.m.-6:30p.m.

    RMB 238

    Buy Ticket
  • Standart: Part 2 (7p.m.-9:0p.m.)

    RMB 108

    Includes Part 2 presentation, Q&A, food, wine

    Buy Ticket