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Baijiu: From Sichuan to the World

Baijiu is the world's best-selling liquor, but it is only beginning to be understood beyond China's borders. Within the baijiu category is a diversity of flavors and stories as rich as the country that created it. Join Derek Sandhaus and Bill Isler for a discussion on Chinese spirits and how they teamed up with Luzhou Laojiao, one of China's top spirits producers, to bring baijiu to the world beyond China's shores.

Guided tasting of the four major styles of baijiu is included.

Derek Sandhaus

Educational Director, Ming River Inc.

Derek is a leading international voice on baijiu. He is the author of Baijiu: The Essential Guide to Chinese Spirits, and a forthcoming work on Chinese drinking culture, Drunk in China (Potomac, 2019). His work has been cited in The New York Times, The Wall Street Journal, among others, and he has spoken at drinks industry events and literary festivals. Derek is Ming River's baijiu category expert and chief Bai-ologist at He currently lives with his wife and dog in Jerusalem, where he is developing a fondness for arak.

Bill Isler

CEO, Ming River Inc.

Bill spent 15 years in Beijing after graduating from Columbia University. Focusing on food and beverage ventures targeting expatriates and middle-class Chinese, Bill's most recent F&B venture was the still open Capital Spirits baijiu bar. Bill's passion for introducing Chinese spirits to new audiences has now led him back to the USA where he resides in New York City. His time-honed language skills and unique ability to navigate the Chinese business and bureaucratic environments make him Luzhou Laojiao's primary point of contact within Ming River.


Maya restaurant

568 Julu Lu, Shanghai Grand Plaza Clubhouse 2F


Time: Tuesday, Dec. 4, 7:00 p.m.-9 p.m.

Doors Open 7 p.m.. Event starts at 7:30 p.m.

Admission: FCC Members: 80 RMB; Non-Members: 150 RMB.

Price includes drinks and snacks

Guided tasting of four types of baijiu included!

Please contact Helen Wang atADMIN.ASSISTANT@SHANGHAIFCC.ORG for any questions


Grand Plaza Club House,
2/F, 568 Julu Lu,
near Shanxi Nan Lu
巨鹿路568弄 四方新城俱乐部2楼, 近陕西南路

Shanghai, China

PHONE: 6289 6889
METRO:15 mins walk from South Shaanxi Rd

See route

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