Breakdown of where mini apps will fit into the WeChat ecosystem. Detailed analysis and comparison with other tools available such as Service & Subscription Accounts and the new synergies made possible.
Clear understanding of WeChat team’s longer term strategy for mini apps and the development direction we can expect mini apps to take in the next year based on this strategy.
See live demonstrations of how mini apps will be experienced by users
Full explanation of the technical limitations of mini apps. Which API’s are available, what they can and can’t do exactly. What changes can we expect in the future.
In depth analysis of WeChat mini apps user acquisition and discovery process.
Understanding of the WeChat mini app development process. What human resources and time scale is needed to develop mini apps (real case studies).
How to measure user engagement and retention. (N.B. Users do not "Follow" a mini app like they normally would a Service or Subscription Account, meaning you may not have a known number of followers at any given time.)
How to optimize your overall WeChat strategy to utilize the best features of each account
Understanding of advanced linkage of different account types to create powerful new types of SaaS and PaaS opportunities on top of WeChat.
This is a past event
China Channel might have other events coming up you're interested in.