Join us while Professor Barbara Kahn reveals what has enabled today's most successful retailers to thrive in an era of rapidly changing shopping behavior. She will present a thoughtful framework on how to innovate in the new world of retail. During the second half of this event, attendees will be required to participate in group discussions highlighting the differences and similarities between the USA and China markets.
She has published more than 75 articles in leading academic journals. She is the author of The Shopping Revolution and Global Brand Power: Leveraging Branding for Long-Term Growth. Barbara Kahn served as the dean at the School of Business Administration, University of Miami, Florida. She is currently professor of Marketing at The Wharton School at the University of Pennsylvania.
CEIBS Alumni International Chapter, Shanghai (CAIC)
CAIC is the home base for English-speaking alumni around the world. CAIC aims to support all alumni-related activities by coordinating networking events, academic sessions and other social activities while promoting shared interests and experiences of its members.
Time and Venue:
Date: Monday November 18, 2019
Time: 7:00pm to 9:00 pm
Venue: CEIBS Shanghai Campus. Room AC4-101
Registration fee: 100 RMB.
Open to CEIBS & Wharton Business School alumni and Friends.
Pre-Registrations are required on Eventbank.
Spots are very limited and on First Registered, First seated basis.
Event is in English.
China Europe International Business School
Hongfeng Road 699
Shanghai Shi, China
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