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Opening Remarks: WeChat & Private Traffic 私域流量
Matthew BrennanSerena Ngai

Followed by a short word from our friends at Shopify

  • Matthew Brennan (Managing Director of China Channel)

    Matthew Brennan

    Managing Director of China Channel
  • Serena Ngai (Design Lead at Shopify)

    Serena Ngai

    Design Lead at Shopify
Global Messaging Trends 2019
Andrew Schorr
  • Andrew Schorr (Co-founder of Grata)

    Andrew Schorr

    Co-founder of Grata

    Industry veteran Andrew is the CEO of Grata. He works with global brands, particularly in the hospitality and automotive industries, to provide scalable, innovative customer service through WeChat and ‘WeChat for Work’. Longtime Chinaccelerator mentor, Andrew’s insights regarding WeChat have long been sought after by brands and media alike.

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Tencent Smart Retail
Houfer Chen
  • Houfer Chen (Director of Smart Retail at Tencent)

    Houfer Chen

    Director of Smart Retail at Tencent

    Houfer leads teams to serve industry leaders in fashion apparel, luxury goods, cosmetics, and Mom&Baby categories. He helps customers to identify gaps of collecting and analyzing customer data, and provides customized solutions to use integrated data to improve sales&marketing as well as operational efficiency. Solutions are from front-end WeChat mini-program social commerce operation to back-end SCRM implementation, from software such as in-store movement tracking systems to hardware enabling facial recognition payments.

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3 Coolest Social Media Communities in China You Can’t Ignore as a Marketer in 2019
Ashley Galina Dudarenok
  • Ashley Galina Dudarenok (Founder of Chozan)

    Ashley Galina Dudarenok

    Founder of Chozan

    A serial entrepreneur, professional speaker, bestselling author, vlogger, podcaster, media contributor and female entrepreneurship spokesperson. Ashley is the founder of several startups, including social media agency Alarice and resources & training company ChoZan.

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Break

Group photo & refreshments

Social Ecommerce with Little Red Book (Xiaohongshu 小红书)
Elijah Whaley
  • Elijah Whaley (CMO at ParkLU)

    Elijah Whaley

    CMO at ParkLU

    Elijah is a content producer, digital marketer, and passionate advocate for influencer marketing innovation in China. He is the Chief Marketing Officer of the influencer marketing platform PARKLU. PARKLU empowers brands with tools necessary to bypasses traditional advertising and marketing limitations by leveraging China’s influencer marketing ethos. He also Cofounded the beauty influencer brand Melilim Fu. Melilim Fu's flamboyant persona and signature style won the hearts of girls across China making her one of China's premiere beauty influencers. Elijah helps brands and key opinion leaders create content that compels audiences to view, share, and take action.

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New Loyalty tactics on Wechat
Jean-Baptiste Le Blan
  • Jean-Baptiste Le Blan (General Manager China at Splio)

    Jean-Baptiste Le Blan

    General Manager China at Splio

    Jean-Baptiste began his career in Sales in the travel industry in New York in 2001. Quickly moving to Marketing roles he relocated to Paris its hometown and then to Shanghai in 2011 where he hold the position of CMO for AccorHotels China till 2017.
    In early 2018 he joined Splio China as General Manager. Splio is a New Loyalty Marketing Platform that enables marketers to better acquire, convert and retain their customers across all touchpoints leveraging Wechat as a driver to loyalty and sales.
    Jean-Baptiste began his career in Sales in the travel industry in New York in 2001. Quickly moving to Marketing roles he relocated to Paris its hometown and then to Shanghai in 2011 where he hold the position of CMO for AccorHotels China till 2017.
    In early 2018 he joined Splio China as General Manager. Splio is a New Loyalty Marketing Platform that enables marketers to better acquire, convert and retain their customers across all touchpoints leveraging Wechat as a key driver to loyalty and sales.

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Brand Mini Program E-commerce Operation
Diane Xu
  • Diane Xu (Senior Product Manager - WeChat Pay - Industry Ops. Fashion Brands at Tencent)

    Diane Xu

    Senior Product Manager - WeChat Pay - Industry Ops. Fashion Brands at Tencent

    Diane has many years of work experience in product design and industry operations. Currently, she is responsible for WeChat Pay fashion apparel industry solutions and fashion industry brand mini program e-commerce solutions.

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Wechat 2019: The State of Engagement
Lee Mack
  • Lee Mack (Head of Digital Strategy at naked Group)

    Lee Mack

    Head of Digital Strategy at naked Group

    Lee Mack has been working in digital in China since 2008, first as Digital Publisher of City Weekend where he implemented innovative publishing processes using the web to power print, and pioneering the move to publishing on Wechat. Since 2014 he has been focused solely on the Chinese market, leading digital strategy for Octave, a luxury wellness start-up, and now the naked Group, where he provides leadership to naked's main businesses which include resorts (naked Stables and naked Castle), co-working (naked Hub) and retail (naked Things).

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Main Event Finishes
The Rise of Social E-commerce In China: WeChat and Beyond
Jenny Chen
  • Jenny Chen (COO at WalktheChat)

    Jenny Chen

    COO at WalktheChat

    Co-founder and COO of cross-border e-commerce platform WalktheChat. Helping foreign SMEs and multinational brands to sell to Chinese. Jenny writes many of WalktheChat’s essential weekly articles, famous for consistently delivering deep insights into WeChat and China digital marketing.

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Tencent Advertisement Solutions
Shirley Wu
  • Shirley Wu (Senior Operation Manager at Tencent Marketing Solutions)

    Shirley Wu

    Senior Operation Manager at Tencent Marketing Solutions

    Shirley specializes in advertisement operations and innovative solutions, understanding clients' business needs and digging out feasible solutions to deliver best in class ROI.

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Best practices for Killer WeChat Mini Programs in 2019
Clement Ledormeur
  • Clement Ledormeur (General Manager at 31Ten)

    Clement Ledormeur

    General Manager at 31Ten

    Clement is General Manager and Partner at 31Ten, a 15-person independent boutique digital agency based in Shanghai that has been operating for 4 years and build fantastic digital solutions that meet our clients' KPIs the Chinese market of which 80% integrating with WeChat.
    He has more than 7 years of experience in China and has conducted over 40 projects with international brands or groups such as Shiseido, Sisley, Bioderma, Starbucks, Club Med, LVMH, Richemont Group, Softbank, UEFA, Ubisoft, Canada Goose, etc...

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Driving Customer Engagement & Conversion through Social CRM
Kai Hong
  • Kai Hong (Chairman at JINGdigital)

    Kai Hong

    Chairman at JINGdigital

    Kai has more than 15 years experience in Strategy, Marketing and Entrepreneurship. Prior to JING, Kai founded Capvision Group, the largest knowledge sourcing company in Asia Pacific, and Babymap, a leading Social E-Commerce platform for K5 in China. Kai has also worked for Siemens, Bain & Company, and served as Managing Director of Cisco Systems. Kai holds MBA from Wharton School of Business, MA from University of Pennsylvania and MSc from TH Aachen, Germany.

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Break

Refreshments

We crunched the numbers on 500,000 WeChat & Weibo brand posts and this is what we found.
Alex Duncan
  • Alex Duncan (Evangelist at Kawo)

    Alex Duncan

    Evangelist at Kawo

    Alex runs KAWO.com the leading enterprise Weibo and WeChat platform for foreign brands in China. He is a serial entrepreneur, designer, developer and user experience expert.

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What foreign brands can learn from local brands' culture to win in China
Mark Tanner
  • Mark Tanner (Managing Director of China Skinny)

    Mark Tanner

    Managing Director of China Skinny

    Mark Tanner is managing director of Shanghai-based China Skinny. He has provided China market growth strategies and research to over 150 brands including Colgate, Tourism Australia, Reckitt Benckiser, IKEA, SAIC Motors and Fonterra. His views on China have been quoted by over 200 international media including Bloomberg, Reuters, FT and Forbes where he is a columnist. He authors the most-read newsletter about marketing to China.

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Copycat or Trailblazer: What's 'New' in China's New Retail?
Michael Norris
  • Michael Norris (Research & Strategy Manager at Agency China)

    Michael Norris

    Research & Strategy Manager at Agency China

    Michael has delivered breakthrough insight and consumer-facing strategies for Harbin Beer, Shell, Tiffany and JD Toplife. Michael is a regular article contributor for Technode and in demand speaker.

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Panel: The Internationalization of Chinese Companies
Maximilian Rech
  • Maximilian Rech (DIRECTOR #MBADMB of ESSCA SHANGHAI)

    Maximilian Rech

    DIRECTOR #MBADMB of ESSCA SHANGHAI

    Maximilian runs the #MBADMB educating young Chinese & Europeans to become digital natives of the future. The program prepares graduates for the digital transformation of business models & offers best practices in digital marketing.

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After Party