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Houfer Chen (Director of Smart Retail at Tencent)

Houfer Chen

Director of Smart Retail at Tencent

Houfer leads teams to serve industry leaders in fashion apparel, luxury goods, cosmetics, and Mom&Baby categories. He helps customers to identify gaps of collecting and analyzing customer data, and provides customized solutions to use integrated data to improve sales&marketing as well as operational efficiency. Solutions are from front-end WeChat mini-program social commerce operation to back-end SCRM implementation, from software such as in-store movement tracking systems to hardware enabling facial recognition payments.

Diane Xu (Senior Product Manager - WeChat Pay - Industry Ops. Fashion Brands at Tencent)

Diane Xu

Senior Product Manager - WeChat Pay - Industry Ops. Fashion Brands at Tencent

Diane has many years of work experience in product design and industry operations. Currently, she is responsible for WeChat Pay fashion apparel industry solutions and fashion industry brand mini program e-commerce solutions.

Shirley Wu (Senior Operation Manager at Tencent Marketing Solutions)

Shirley Wu

Senior Operation Manager at Tencent Marketing Solutions

Shirley specializes in advertisement operations and innovative solutions, understanding clients' business needs and digging out feasible solutions to deliver best in class ROI.

Jenny Chen (COO at WalktheChat)

Jenny Chen

COO at WalktheChat

Co-founder and COO of cross-border e-commerce platform WalktheChat. Helping foreign SMEs and multinational brands to sell to Chinese. Jenny writes many of WalktheChat’s essential weekly articles, famous for consistently delivering deep insights into WeChat and China digital marketing.

Elijah Whaley (CMO at ParkLU)

Elijah Whaley

CMO at ParkLU

Elijah is a content producer, digital marketer, and passionate advocate for influencer marketing innovation in China. He is the Chief Marketing Officer of the influencer marketing platform PARKLU. PARKLU empowers brands with tools necessary to bypasses traditional advertising and marketing limitations by leveraging China’s influencer marketing ethos. He also Cofounded the beauty influencer brand Melilim Fu. Melilim Fu's flamboyant persona and signature style won the hearts of girls across China making her one of China's premiere beauty influencers. Elijah helps brands and key opinion leaders create content that compels audiences to view, share, and take action.

Ashley Galina Dudarenok (Founder of Chozan)

Ashley Galina Dudarenok

Founder of Chozan

A serial entrepreneur, professional speaker, bestselling author, vlogger, podcaster, media contributor and female entrepreneurship spokesperson. Ashley is the founder of several startups, including social media agency Alarice and resources & training company ChoZan.

Serena Ngai (Design Lead at Shopify)

Serena Ngai

Design Lead at Shopify

Serena is responsible for user experience at Shopify, the leading omni-channel commerce platform.

Matthew Brennan (Managing Director of China Channel)

Matthew Brennan

Managing Director of China Channel

Matthew is a speaker and writer focusing on Chinese internet and tech innovation. In particular, he's known for analysis of Tencent, China’s tech giant and WeChat, China’s famous super app. His opinions are regularly featured in global media. Matthew also co-hosts the ChinaTechTalk podcast produced together with Technode.

Andrew Schorr (Co-founder of Grata)

Andrew Schorr

Co-founder of Grata

Industry veteran Andrew is the CEO of Grata. He works with global brands, particularly in the hospitality and automotive industries, to provide scalable, innovative customer service through WeChat and ‘WeChat for Work’. Longtime Chinaccelerator mentor, Andrew’s insights regarding WeChat have long been sought after by brands and media alike.

Lee Mack (Head of Digital Strategy at naked Group)

Lee Mack

Head of Digital Strategy at naked Group

Lee Mack has been working in digital in China since 2008, first as Digital Publisher of City Weekend where he implemented innovative publishing processes using the web to power print, and pioneering the move to publishing on Wechat. Since 2014 he has been focused solely on the Chinese market, leading digital strategy for Octave, a luxury wellness start-up, and now the naked Group, where he provides leadership to naked's main businesses which include resorts (naked Stables and naked Castle), co-working (naked Hub) and retail (naked Things).

Thomas Graziani (Co-Founder of WalktheChat)

Thomas Graziani

Co-Founder of WalktheChat

Co-founder of WeChat ecommerce platform WalktheChat. Thomas has built innovative WeChat marketing strategies and technical solutions for multiple fortune 500 companies clients including Nestle and the American NFL.

Alex Duncan (Evangelist at Kawo)

Alex Duncan

Evangelist at Kawo

Alex runs the leading enterprise Weibo and WeChat platform for foreign brands in China. He is a serial entrepreneur, designer, developer and user experience expert.

Jean-Baptiste Le Blan (General Manager China at Splio)

Jean-Baptiste Le Blan

General Manager China at Splio

Jean-Baptiste began his career in Sales in the travel industry in New York in 2001. Quickly moving to Marketing roles he relocated to Paris its hometown and then to Shanghai in 2011 where he hold the position of CMO for AccorHotels China till 2017.
In early 2018 he joined Splio China as General Manager. Splio is a New Loyalty Marketing Platform that enables marketers to better acquire, convert and retain their customers across all touchpoints leveraging Wechat as a driver to loyalty and sales.
Jean-Baptiste began his career in Sales in the travel industry in New York in 2001. Quickly moving to Marketing roles he relocated to Paris its hometown and then to Shanghai in 2011 where he hold the position of CMO for AccorHotels China till 2017.
In early 2018 he joined Splio China as General Manager. Splio is a New Loyalty Marketing Platform that enables marketers to better acquire, convert and retain their customers across all touchpoints leveraging Wechat as a key driver to loyalty and sales.

Kai Hong (Chairman at JINGdigital)

Kai Hong

Chairman at JINGdigital

Kai has more than 15 years experience in Strategy, Marketing and Entrepreneurship. Prior to JING, Kai founded Capvision Group, the largest knowledge sourcing company in Asia Pacific, and Babymap, a leading Social E-Commerce platform for K5 in China. Kai has also worked for Siemens, Bain & Company, and served as Managing Director of Cisco Systems. Kai holds MBA from Wharton School of Business, MA from University of Pennsylvania and MSc from TH Aachen, Germany.

Clement Ledormeur (General Manager at 31Ten)

Clement Ledormeur

General Manager at 31Ten

Clement is General Manager and Partner at 31Ten, a 15-person independent boutique digital agency based in Shanghai that has been operating for 4 years and build fantastic digital solutions that meet our clients' KPIs the Chinese market of which 80% integrating with WeChat.
He has more than 7 years of experience in China and has conducted over 40 projects with international brands or groups such as Shiseido, Sisley, Bioderma, Starbucks, Club Med, LVMH, Richemont Group, Softbank, UEFA, Ubisoft, Canada Goose, etc...

Michael Norris (Research & Strategy Manager at Agency China)

Michael Norris

Research & Strategy Manager at Agency China

Michael has delivered breakthrough insight and consumer-facing strategies for Harbin Beer, Shell, Tiffany and JD Toplife. Michael is a regular article contributor for Technode and in demand speaker.

Jons Slemmer (Co-founder of WAYA)

Jons Slemmer

Co-founder of WAYA

Digital serial entrepreneur based in Chengdu with on-going adventures in China, Hong Kong and Estonia. Jons helps global businesses launch and succeed in China by increasing digital marketing exposure and sales on the Chinese internet and all the Chinese social platforms.

Host of the bi-weekly China Business Cast, a podcast with the goal of helping entrepreneurs to learn how to do business in China.

Jessie Kang (Account Director of PARKLU)

Jessie Kang

Account Director of PARKLU

Jessie Kang is the Account Director at PARKLU, a platform
connecting brands around the world with social media influencers
(KOLs) in China. She has five years experience in China’s influencer
marketing space, and have been a consultant for more than 30
international brands.

Nisha Rao (Strategy & Consulting Manager at it consultis)

Nisha Rao

Strategy & Consulting Manager at it consultis

For over 10 years, Nisha has held many key positions as a Senior Project Manager and Consultant for well-known brands across the United States including Nike, Kraft-Heinz, UnitedHealth Group, Target, and more. At IT Consultis she leads the Consulting and Strategy Department, focusing on improving performance and delivering the best strategies for the company’s clients.

Florian Olivier-Koehret (Project Director & Partner of it consultis)

Florian Olivier-Koehret

Project Director & Partner of it consultis

Florian has more than 10 years of experience in the tech industry. He possesses a deep understanding of the digital landscape both in China and in Europe, where he confidently delivered large, complex projects for clients such as GAP, Swatch, Sunglass Hut, and many more. With a software development background and a passion for innovation, he oversees all projects from the very beginning till the end, ensuring even the smallest details are taken care of.

Mark Tanner (Managing Director of China Skinny)

Mark Tanner

Managing Director of China Skinny

Mark Tanner is managing director of Shanghai-based China Skinny. He has provided China market growth strategies and research to over 150 brands including Colgate, Tourism Australia, Reckitt Benckiser, IKEA, SAIC Motors and Fonterra. His views on China have been quoted by over 200 international media including Bloomberg, Reuters, FT and Forbes where he is a columnist. He authors the most-read newsletter about marketing to China.

Xuebin Gu (Founder & CEO of WeMeet)

Xuebin Gu

Founder & CEO of WeMeet

As a serial entrepreneur, Mr. Gu Xuebin focused on technology and event industry for 20 years, developed Info Salons into the leading brand for event technology services in the world. He also founded SINOPlus Advisory, the first advisory firm focusing on the internationalization of China MICE industry.


Maximilian Rech


Maximilian runs the #MBADMB educating young Chinese & Europeans to become digital natives of the future. The program prepares graduates for the digital transformation of business models & offers best practices in digital marketing.