AmCham China's Marketing, Advertising, and PR Committee would like to invite you to join our CMO Breakfast Series Event on Nov 8, 8 am-10:30 am.
How to achieve continuous business growth has always been the top challenge for CMO. In order to keep the growth of the business, there are two ways, either to keep acquiring new traffic, or to maximize the existing traffic. But today, almost all companies will prefer to choose the latter one when the traffic is getting more expensive now.
Then how do you transform these existing and new traffic into your customer community? We will invite Ms. Shu Zhao— the Cofounder and CMO of PingWest who is from Silicon Valley to share with us how to build your own private traffic pool and achieve business growth through community marketing.
The core content includes: 1) Defining the core targeted audience/persona; 2) Searching for a lean management plan; 3) Building up an online-to-offline engagement strategy; 4) Evaluating and analyzing effectivenes. In addition, Ms.Zhao will also share how the companies, like Ant Financial of Alibaba and TensorFlow of Google, realize the goal of business growth by doing community marketing. SYNClub is PingWest's own global community that covers 8 countries with over 10 thousand fans, which will be shared as a case.
Why do communities operated by others can be such productive, whereas, your community has difficulty in engagement, conversion and promotion? We hope you will find the answer you would like to know in our CMO Breakfast!
AmCham China CMO Series is the first event series that brings the community of Beijing executives together to make new business contacts, share ideas, and discuss marketing strategies through interactive networking.
Kerry Hotel Beijing
No. 1, Guanghua Road
ChangChun Room, 3F