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Can we gain something from missing out? Sino-Danish Center & the Danish Chamber of Commerce invites you to the House of Danish Industry Foundation at the Yanqi Lake to discuss this thought-provoking question with Danish psychologist Svend Brinkmann on October 13th.


Author of multiple bestselling books, and publisher of 150+ scholarly articles, Svend Brinkmann confronts the conventional idea that the 'want it all' / 'do it all' attitude in society is a key reason to continuous happiness and personal development. He flips this notion around and argues that the opposite has a better effect on the individual - that the joy of missing out is an attribute to be used proactively in your daily life.


At this masterclass, Mr. Brinkmann will equip you with the necessary inner compass to navigate the pressures and stress of modern society and give you the strength to SAY NO and make the right choices in the constant balancing of work and private life.


Svend Brinkmann is a renowned expert in the world of psychology, both within and outside the borders of Denmark. He hosts a weekly radio show on the Danish National Broadcasting Corporation DR P1 called 'Brinkmanns Briks' (Listen to Brinkmanns Briks here (in Danish)). He is also a regularly in debates on TV and radio shows, he has been interviewed by countless Danish and international media, and has been a featured speaker at many high level forums with Danish businesses, local governments and municipalities in Denmark.

斯旺德·布林克曼是丹麦国内外著名的心理学专家。他在丹麦国家广播公司主持一个名为"Brinkmanns Briks"的周播广播节目。他还经常参加电视和广播节目的辩论,接受过无数丹麦和国际媒体的采访,并在丹麦企业、地方政府和市政当局举办的许多高级论坛上发表过重要讲话。

The event will be held in English and participants are more than welcome to ask Svend Brinkmann questions about how to navigate life in hypermodernity.


Don't miss out on this thought-provoking, entertaining, and unique opportunity to meet one of the most famous Danish experts on psychology and a strong voice in the Danish public discourse that has influenced the thinking of an entire generation of Danes.


Tickets 票价格:

Non-member ticket - 500 RMB

DCCC Member Ticket - 300 RMB

10 people group ticket - 2.750 RMB


  • Svend Brinkmann masterclass 大师课程
  • Transportation by bus from to and from Huairou 去往怀柔的公交车票
  • Drinks & snacks 饮料与小食


13:30 – Pick-up by bus at THE WESTIN CHAOYANG (Close to Liangmaqiao Station)

15:00 – 15:15 – Introductory remarks by SDC representative Thomas Lykke General Manager Greater China at SAS Anders Wahlström, Chairman of DCCC Mathias Boyer and Mads Vesterager Nielsen will host of the event.

15:15 – 16.15 – 1st Speech and Masterclass by Svend Brinkmann

16.15 – 16.30 – Break w. refreshments – you may submit questions to Mr. Brinkmann anonymously

16.30 – 17:45 – 2nd Speech and Masterclass by Svend Brinkmann

18:00 – Drive back to Beijing


13:30 – 在金茂北京威斯汀大酒店(靠近亮马桥地铁站)上公交车

15:00 – 15:15 – 中丹中心总经理 Thomas Lykke、北欧航空公司中华地区总经理Anders Wahlström和中国丹麦商协会主席Mathias Boyer致开场词。 Mads Vesterager Nielsen 做主持人

15:15 – 16.15 – 第一节大师课

16.15 – 16.30 – 休息餐点 (您可以向教授匿名提问)

16.30 – 17:45 – 第二节大师课

18:00 – 启程回北京

Where 地点?

Sino-Danish Center for Education and Research

Eastern Yanqihu campus

University of Chinese Academy of Sciences

380 Huaibeizhuang, Huairou district, Beijing (If you do not wish to take the provided bus to Beijing, please inform us beforehand)


Oct 13, 2019

1:30 PM - 6 PM

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Sino-Danish Center for Education and Research
Eastern Yanqihu campus
University of Chinese Academy of Sciences
380 Huaibeizhuang, Huairou district, Beijing

Beijing, China

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  • Svend Brinkmann (Professor of Psychology at Department of Communications and Psychology at Aalborg University)

    Svend Brinkmann

    Professor of Psychology at Department of Communications and Psychology at Aalborg University

  • Mathias Boyer (Chairman at Danish Chamber of Commerce)

    Mathias Boyer

    Chairman at Danish Chamber of Commerce

  • Anders Wahlström (General Manager at SAS Airlines)

    Anders Wahlström

    General Manager at SAS Airlines

  • Thomas Lykke Pedersen (Coordinator at SDC)

    Thomas Lykke Pedersen

    Coordinator at SDC

  • Mads Vesterager Nielsen (General Manager at DCCC Beijing)

    Mads Vesterager Nielsen

    General Manager at DCCC Beijing


DCCC Member Price

For DCCC members; including member companies and member organizations, The Royal Danish Embassy, Sino-Danish Centre, The Danish Cultural Center, Danish Chinese Alumni Association etc.

RMB 300
Non-member price
RMB 500
Group Ticket

Group ticket for 10 people

Member Price RMB 2,750


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