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AmCham China and EventBank Marketing, Advertising and PR Committee would like to invite you to join our Spotlight Session Series Event on Sep 6, 1:30pm-3:30pm.

中国美国商会和EventBank捷会易即将在9月6日下午1:30到3:30举办Spotlight Session系列活动,欢迎您来参加。



IQIYI CEO Gong Yu's prediction that the large-commercialization of 5G has pushed VR once again to become a hot topic.

爱奇艺CEO龚宇表示,随着5G大规模商用,VR将再次成为热点。


Compared to outdated, traditional marketing forms, VR is an underrated tool. Combining the psychological hunt for novelty and human curiosity, consumers are drawn to VR by the possibility for new experiences.Not only does VR marketing propose an entirely new way for businesses to display and advertise their products, it equally gives marketing a more authentic edge which makes it less likely to be overly rejected by consumers. The VR marketing experience carves a clear path of behavioral bias, allowing companies to simply observe and collect statistics on the most effective stimuli.

相比于缺少新意的传统营销形式,VR,作为尚未普及的新型营销手段,出场自带"高级感",在猎奇心理的驱使下,消费者更容易接受,并愿意去尝试体验。此外,VR营销除了能改善消费者对营销行为排斥心理,还能为企业精准地展示产品,从而成为企业探索消费者喜好的重要途径之一。在VR营销体验中,消费者会表现出一定的关注偏向,企业只需收集统计数据,就能发现哪些展示能让消费者更感兴趣。

At this CMO conference, we are pleased to welcome Ms Denise WU, Head of Marketing VeeR (veer.tv), and Mr John Zhang, Solution Team Leader at Electrolux. Together their years of expertise will act as the springboard for discussion on the future of innovation in VR and how it can add much needed vitality to businesses.

此次CMO专题会议,我们有幸邀请到VeeR VR(veer.tv)市场负责人吴丹妮女士,以及伊莱克斯解决方案团队负责人张小超先生。将与我们探讨足够有趣、足够创新的VR营销话题,看看他们是是如何玩转VR,为企业增添新活力的。

地点

AmCham Shanghai Conference Center
中国上海上海美商会会议中心。中国上海南京西路1376号上海中心568室。

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联系我们

更多活动及场地信息,请发送邮件至chao.feng@eventbank.com联系我们。