What’s smarter? To charge separately for extras — or to combine all charges into one total price? When Should You “Nickel-and Dime” Your Customers?
This lecture provides managers with a decision framework to determine when to separate what they charge into a number of parts, and when to roll everything into one piece.
Professor of Marketing and Consumer Psychology at Robert H. Smith School of Business, University of Maryland
Chang An Club
10 East Chang An Avenue, Dong Cheng District, Beijing