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时间

2014年11月13日 (上午 8:00 - 晚上 6:00)

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地点

北京JW万豪酒店

中国北京朝阳区建国路 83 号

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演讲嘉宾

庄淑芬

Ogilvy & Mather Greater China首席执行官

Shenan Chuang is Chief Executive Officer of Ogilvy & Mather Greater China. She is also a member of the O&M Worldwide Board. Shenan joined O&M in 1985 in Taipei and has been with the agency ever since, relocating to Beijing in 2003. She is one of the most respected and influential in the Chinese se and multinational clients to build powerful brands. She is perhaps also best known for the unique and dynamic corporate culture that she has created and fostered at O&M China. Shenan loves to write and has always been a passionate promoter of the marketing communication industry. She translated “The Unpublished David Ogilvy” into Chinese. She is also the Chief Editor of O&M China‘s quarterly magazine, Viewpoint, which has become a bestseller in Mainland China. Today she also shares her appreciation for creativity and communication with her more than 4.5 million followers on Sina Weibo, China's version of Twitter. In 2013 Shenan was honored among Forbes Asia's ‘Women in the Mix’. In 2010 and 2006, she was named "Agency Head of the Year in Greater China" by Campaign Asia Pacific. She is also the co-founder of the China 4A and served as the organization's Chairman in 2006, 2007 and 2010.

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